PELEE ISLAND
A YOUTHFUL AND NOSTALGIC BRAND FOR CANADA’S MOST SOUTHERN INHABITED PLACE
This client came to us in search of a new visual identity for their Pelee Island Merch company “The Shack”. They wanted to create designs that would speak to the fun and beauty vibe of the island, while also staying appealing and relevant to their older audience
The result was a colourful and vintage ‘surf shop’ logo suite for them that would work just as well in black and white as it does in colour. By using a nostalgic typeface and vintage style, but mixing it with modern and youthful colour options, we catered to their entire audience.
