crafting unique & memorable visuals

Get to know more about our team and why we created Southernmost, if you’re into that sort of thing. We won’t judge you if you skip this page and go straight to our portfolio (that’s what we would do).

the hills we’ll die on

  • CREATIVITY

    We believe that creativity is our strongest asset. It’s the backbone of everything we do and we always bring creative ideas and energy to every project that we do.

  • STORYTELLING

    Storytelling is our ‘why’. We believe that every business has a story to tell, and that consumers want to hear it. Showcasing a brand’s purpose and mission through visuals is the key.

  • AUTHENTICITY

    We strive to not only show up authentically as business owners, but also to encourage our clients to show their authenticity through the work we do.

  • COLLABORATION

    We take a collaborative approach to our craft, both between us and our clients, but also between our clients and their audience. Understanding each step through collaboration cultivates a unique and purposeful product.

  • CONTINUITY

    We are continuity fiends. We believe that the ticket to seamless brand and consumer experience is visual continuity between all aspects of our clients businesses. From small details to the big picture, we succeed in consistency.

intentionally creative.

Our mission is to cultivate success for businesses by understanding their mission, purpose and audience, imagining creative ways of showcasing their brand and executing the collaborative vision with intention and clarity.

With strong roots in Southern Ontario, we wanted to create a brand that would feel local but also stand out. Adi (our founder and designer) spent time living on Pelee Island, which is the Southernmost inhabited place in Canada which was a key contributor to the namesake.

The Name

The Icon

Sometimes simple is best. When conceptualizing our brand, we wanted to have a poignant and recognizable icon that still felt creative and amplified the name of the brand. Our icon is composed of a downward arrow which represents South and a right arrow which is the symbol for Most or more than. It also indicates ‘out of the box’ creativity.

set yourself apart

from the pack.

Because blending in is boring.