A full spectrum visual identity for surgeons with a mission
When Surgery Helps came to us, they only had a name and a vision. We executed in depth brand research to dive deep into their purpose and audience. This project included a ground-up visual identity, website design and development, social assets, and custom iconography and graphics.
How do you make a highly professional medical brand stand out in a sea of sterile, corporate aesthetics? Simple—you lean into boldness, heart, and unmistakable identity.
"Scrub-In Blue" – A vibrant, confident hue inspired by the scrubs of surgeons changing lives worldwide.Icon with Purpose – A hand + dove + wings, symbolizing care, compassion, and hope in every stitch of their work.Website & Social Templates – Clean, dynamic, and engineered for impact—so their message cuts through the noise.
Bold design isn’t just for "fun" brands—it’s for visionaries who refuse to blend in. Surgery Helps needed a brand that matched their fearless mission, and now, their identity is as unforgettable as their impact.
